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Partner Terms

Last updated 4 August 2026

These are the terms for media owners listing advertising space on Hoardly. In short: listing is free and non-exclusive, you set your own rates and approve every booking, we charge a service fee only when a booking is made — and the campaign contract is between you and the advertiser.

1. About these terms

These terms form a binding agreement between you and Hoardly (Hoardly, we, us) covering your use of the Hoardly for Partners portal as a media owner listing advertising space.

By creating an account or listing a space you accept these terms. If you agree on behalf of a company, you confirm you have authority to bind it, and “you” means that company.

2. Our role

Hoardly is a marketplace, not a media buyer or reseller. We do not take ownership of your inventory and we do not buy your space. We list what you publish, introduce advertisers, and provide the booking, agreement and invoicing tools.

When you accept a booking, the contract for that advertising space is formed between you and the advertiser. We are not a party to it. You set your own rates, decide which bookings to accept, and remain responsible for delivering the campaign.

3. Your right to list the space

For each space you list, you warrant that you:

  • own it, or hold a current lease, licence or agency right that lets you sell advertising on it;
  • hold every planning approval, council consent, permit and landlord consent needed for it to display advertising lawfully; and
  • are not prevented from listing it by an exclusivity or head-contract obligation to anyone else.

If any of that stops being true, take the listing down or pause it immediately. You are responsible for keeping approvals current.

4. Your listings

You are responsible for what you publish. Each listing must be accurate and current — in particular:

  • the location, format, dimensions and illumination;
  • any audience, traffic or impression figures — state the source and basis, and do not overstate them;
  • photographs that fairly represent the site as it is now, not as it was years ago; and
  • rates and availability.

Under the Australian Consumer Law it is unlawful to engage in misleading or deceptive conduct. Inflated audience numbers or photographs that misrepresent a site can breach that law, and we may remove listings we reasonably believe are misleading.

Availability is your responsibility. Keep your calendar current and block out dates sold directly or reserved for maintenance. A space shown as available may be booked.

5. Review and publication

Listings are reviewed before going live. We may approve, ask for changes, or decline. We may also pause or remove a listing at any time if we reasonably believe it is inaccurate, unlawful, unsafe, breaches these terms, or is the subject of a credible third-party complaint.

Review is a basic check for completeness and plausibility. It is not a verification of your title, approvals or audience data, and it does not shift responsibility for those to us.

6. Bookings and campaigns

  1. An advertiser submits an expression of interest with dates and a proposed rate. You may accept, decline or counter.
  2. On acceptance a booking agreement is generated between you and the advertiser.
  3. You review the artwork supplied. You may reject artwork that is unlawful, breaches an advertising code, or breaches a landlord or council restriction on your site. Do not reject artwork for reasons that would be unlawful discrimination.
  4. You display the campaign for the booked period, in the format and at the site booked, in working order — including illumination and, for digital sites, the agreed share of loop.

If you cannot deliver a booked campaign, tell the advertiser and us as soon as you know, and offer a replacement period, an alternative site, or a refund for the undelivered portion.

7. Our fees

Listing on Hoardly is free. We charge a service fee only on bookings made through the platform. The applicable rate is the one shown in your portal or in the fee schedule notified to you before the booking is accepted. We will give you at least 30 days’ notice before increasing it, and the change will not apply to bookings already accepted.

Founding partner offer. If you are accepted into the founding cohort — the first 5 partners to list — no service fee applies to bookings you accept in your first six months from activation. The offer is limited to that cohort, is not transferable, and applies only while your account is in good standing. Everything else in these terms still applies.

We may set off fees we are owed against amounts we collect on your behalf, and will itemise any set-off.

8. Getting paid, GST and ABN

Payment terms for each booking are those in the agreement with the advertiser and the schedule you set. Where we collect on your behalf, we remit what we collect less our service fee and any amounts we must withhold by law.

You are responsible for your own tax position. If you are registered for GST, say so in your billing settings and your invoices will be issued as tax invoices showing the GST component. Keep your ABN current — where an ABN is not quoted, Australian law may require amounts to be withheld from payments to you.

We are not responsible for an advertiser’s failure to pay. Where we have not collected on your behalf, recovery is between you and the advertiser, though we will provide the booking and invoice records you need.

9. Non-exclusivity

Hoardly is non-exclusive. You may keep selling the same inventory through your own sales team, agencies or other platforms. You just need to keep your Hoardly availability accurate so a space is not double-sold. If a clash occurs, tell us and the advertiser immediately.

10. Your photos and listing content

You keep ownership of the photographs and text you upload. You grant us a non-exclusive, royalty-free licence to host, reproduce, adapt for display, and publish that content on the marketplace and in reasonable promotion of the marketplace, for as long as the listing is live and for a reasonable period afterwards in archived form. You warrant you have the rights needed to grant that licence.

11. Acceptable use

You agree not to:

  • list space you have no right to sell, or space that does not exist;
  • take an introduction made through Hoardly off-platform to avoid our service fee;
  • misuse advertiser contact details — including adding them to marketing lists without consent;
  • scrape or copy marketplace data; or
  • interfere with the platform or attempt unauthorised access.

12. Liability and consumer rights

Nothing in these terms excludes, restricts or modifies any guarantee, right or remedy under the Australian Consumer Law that cannot lawfully be excluded.

Where we may limit liability, our total liability to you for all claims connected with the platform is limited, at our option, to resupplying the service or paying the cost of resupply — and in any event will not exceed the total service fees you paid us in the twelve months before the claim arose.

To the extent the law allows, we are not liable for indirect or consequential loss, or for lost profit, revenue or goodwill — including from a lack of bookings, an advertiser’s non-payment or non-performance, or a listing being paused or removed under section 5.

13. Indemnity

You indemnify us against claims, loss and reasonable costs arising from your listings, your right (or lack of right) to sell advertising on a site, your delivery of a campaign, your breach of these terms, or your breach of any law — except to the extent we caused the loss.

14. Suspension and termination

You may stop listing and close your account at any time. We may suspend or close an account that breaches these terms, that we reasonably suspect of fraud or misrepresentation, or where required by law. Where practical we will give notice and a chance to fix the problem first.

Bookings already accepted survive. You must still deliver campaigns already confirmed, and fees on those bookings remain payable.

15. Governing law

These terms are governed by the laws of New South Wales, Australia, and you and we submit to the non-exclusive jurisdiction of the courts of New South Wales and courts hearing appeals from them.

16. Changes to these terms

We may update these terms as the platform develops. The date at the top shows the current version, and we will give reasonable notice of material changes by email or in the portal. Bookings already accepted continue under the terms that applied at acceptance. Questions: partners@hoardly.com.au.